Crisis Communications

One day, your brand will face a crisis. Being prepared for one could make or break the reputation you’ve worked hard to build. This course offers teams techniques, strategies and guides to help you plan for every eventuality, assemble your crisis team, and ultimately, protect your brand’s reputation.

About the course

Protect your brand and your career by learning how to handle a crisis before it hits. 

Over the course of your career you will face at least one crisis. How you handle it could determine your future. This course gives you, and your team, the skills you need to protect your brand’s reputation and come out on top.  

Identify your key messages

Learn how to define the messaging that will guide your crisis response. 

Real scenarios

Prepare for every crisis scenario—even those you hadn’t thought of yet. 

Build your crisis team

Start preparing your team now so you are all ready when a  crisis hits. 

Learn how to survive a crisis with your reputation intact 

Over 7 lessons you'll learn how to prepare your organization and staff for a wide range of crisis scenarios. 

You will:
  • Have 24/7 access to bite-sized lessons
  • Have access to assignments, guides, playbooks, and extra materials
  • Get certified in crisis communications
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In this course, you'll learn... 

  • What are crisis communications and the different types of crises that may occur
  • The importance of timing: when and how you should respond
  • How to create a crisis communications plan, complete with a step-by-step guide
  • How to assemble a crisis communications team
  • How to formulate key messages for the press and other stakeholders
  • How to choose the right spokesperson for a crisis
  • How to answer tough questions during a crisis
  • How to repair trust and manage post-crisis communications
  • Crisis communications tactics used by organizations around the world

Course content

  • Lesson 1: Introduction to Crisis Communications
  • Lesson 2: The importance of timing during a crisis
  • Lesson 3: How to create a crisis communications plan ( + step-by-step guide)
  • Lesson 4: Choosing the right spokesperson for a crisis
  • Lesson 5: Do's and Dont's of a crisis communications plan ( + examples)
  • Lesson 6: Answering tough questions during a crisis
  • Lesson 7: Post-Crisis Communications
  • Exam and Certificate

Frequently asked questions

Who is this course for? 

This course is designed for PR professionals, communications professionals, marketers, executives, managers, and HR professionals.

How long does this course take? 

This course requires a total of 5-8 hours of work. We're here to make your life easier so there are no deadlines or added pressure when you study with us. Learn at your own pace and complete each course in your own timeframe.

Will I get certified? 

Yes! After the successful completion of the course and exam, you will receive a certificate. Course certificates can be added to your LinkedIn profile under 'Licenses & certifications. This not only helps you earn Continual Professional Development credits but it also helps you stand out from the crowd as a certified PR pro. 

Are there any discounts for students? 

Absolutely. Send an email from your university email address to this address, and we'll grant you access to our Student Program. 

What's your refund policy?

You can cancel at anytime and the subscription will stop at the end of the billing month. When you cancel in a running month, you will still have full access to all content until the end of the billing month. We do not offer refunds. 

Bianca Zwart

Bianca has a wealth of experience in PR. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest growing companies. As an entrepreneur, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to drive bunq’s  radical change in the banking industry.  
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