How to launch in the press
Learn what it takes to launch your product, brand, or service in the media. Maximize your impact with step-by-step, practical lessons and build your personalized launch strategy.
About the course
First impressions count. Introduce your brand or product to the world with confidence and learn how to keep your momentum up after the big moment. This course is perfect for you if you know you have a great product or idea, but aren't not sure how to get it the attention it deserves.
Get actionable tips that you can apply to your launch immediately.
Leverage your personal brand
Learn how to build your personal brand and use it to your advantage.
Traditional and modern media
Learn how to maximize the impact of your launch through social media.
Over 10 lessons, you'll learn all the basic concepts and
principles of effective public relations.
- Have 24/7 access to bite-sized lessons
- Prepare for your next launch
- Become certified in positioning your brand in the press
Write your awesome label here.
In this course, you'll learn...
- How to create a high-level strategy for your next launch
- How to position your brand messaging in the press
- How to align your team before and after going live
YOUR TEACHER FOR THIS COURSE
Bianca has a wealth of experience in PR. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest growing companies. As an entrepreneur, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to drive bunq’s radical change in the banking industry.
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