Media Training Course

Every CEO and founder needs to know how to handle the media. This course recognizes that a one-size-fits-all approach to media training isn’t helpful. Instead it focuses on the tactics that will help you to prepare for interviews and media appearances to help you stay cool under pressure and maintain your key messaging.

About the course

Learn how to leverage the media to grow your brand and stay cool under pressure. This course will teach you the techniques you need to feel confident during media interviews. Over the course of 10 lessons you will learn how to prepare your key messages, master the art of answering tough questions, and more to turn any media situation to your advantage. 

Think like a journalist

Learn to think like a journalist and prepare for interviews. 

Influence headlines

Learn how to create headline moments, with you in control. 

Learn when not to answer

Learn how to safeguard your brand when faced with tricky questions. 

Prepare for the next interview

Over 10 lessons you'll learn how to prepare your organization and staff for the next interview.

You will:
  • Have 24/7 access to bite-sized lessons
  • Have access to assignments, guides, playbooks, and extra materials
  • Get certified in media training
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In this course, you'll learn... 

  • How to build productive relationships with the press
  • How to nail your key messaging in an interview
  • How to create memorable news through soundbites
  • How to answer tough questions through trusted techniques
  • How to prepare for different interview formats
  • How to think like a journalist
  • Why you should follow-up after an interview

Course content

  • Lesson 1: Introduction to Media Training
  • Lesson 2: How to prepare for different interview formats
  • Lesson 3: How to craft your key messaging
  • Lesson 4: How to craft a compelling sound bite
  • Lesson 5: How to answer tough questions - Bridging technique
  • Lesson 6: How to answer tough questions - Flagging technique
  • Lesson 7: How to answer tough questions - Hooking technique
  • Lesson 8: An introduction to Crisis Communications 
  • Lesson 9: How to think like a journalist
  • Lesson 10: How to follow-up after an interview
  • Exam 

Frequently asked questions

Who is this course for? 

This course is designed for PR professionals, communications professionals, marketers, executives, managers, and HR professionals.

How long does this course take? 

This course requires a total of 4-6 hours of work. We're here to make your life easier so there are no deadlines or added pressure when you study with us. Learn at your own pace and complete each course in your own timeframe.

Will I get certified? 

Yes! After the successful completion of the course and exam, you will receive a certificate. Course certificates can be added to your LinkedIn profile under 'Licenses & certifications. This not only helps you earn Continual Professional Development credits but it also helps you stand out from the crowd as a certified PR pro. 

Are there any discounts for students? 

Absolutely. Send an email from your university email address to this address, and we'll grant you access to our Student Program. 

What's your refund policy?

You can cancel at anytime and the subscription will stop at the end of the billing month. When you cancel in a running month, you will still have full access to all content until the end of the billing month. We do not offer refunds. 

Bianca Zwart

Bianca has a wealth of experience in PR. As founder of the PR agency Black & White Communications, she has worked for some of Europe's fastest growing companies. As an entrepreneur, Bianca appreciates the unique needs of startup PR. She is currently Chief of Staff for bunq where she combines her strategic vision and creative operational vision to drive bunq’s  radical change in the banking industry.  
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