Every CEO and founder needs to know how to handle the media. This course recognizes that a one-size-fits-all approach to media training isn’t helpful. Instead it focuses on the tactics that will help you to prepare for interviews and media appearances to help you stay cool under pressure and maintain your key messaging.
About the course
Connect with journalists
Learn when not to answer
In this course, you'll learn...
- How to build productive relationships with the press
- How to nail your key messaging in an interview
- How to create memorable news through soundbites
- How to handle live interview questions